A new standard in elite sports management.
UNLOCK YOUR MAXIMUM POTENTIAL.
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We are Maximum Potential Sports Management.
Representing a new standard in elite sports management, our mission is to enable you to reach your maximum potential on and off the pitch.
MPSM offers an unquestionable level of expertise and support throughout every level of professional football.
Our team have not only worked with World Cup and Ballon D’Or winners but have played at the highest level of the game, both on an international and domestic stage, giving our clients an unrivalled support network both on and off the field.
5 REASONS TO CHOOSE MPSM?
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1. Fully Licensed FIFA Agents.
2. Over 20 years of industry experience.
3. Experts in strategic career planning and data analysis.
4. Mentoring and support from ex Premier League and Senior Internationals.
5. Trusted negotiators across global markets.
Unrivalled Support.
Unlocking that extra 1% maybe all it takes to reach your maximum potential.
We’re here to support you in every aspect of life, on and off the pitch, during your career and beyond.
- Wellness and Mental Health Support
- S&C and Nutrition Programmes
- Performance Reports & Data Analysis
- Mentoring & 1-2-1 coaching
Founders
Paul Coats
Founder & FIFA Licensed Agent
With over 20 years’ experience in the Sports & Entertainment industries, Paul has worked with Senior and Youth internationals, Premier League, World Cup & Ballon D’Or winners both on and off the field.
He brings a strong background in player welfare and career development, consistently placing his clients best interests at the heart of everything he does.
Jonathan Hobday
Founder & FIFA Licensed Agent
With a proven track record spanning over two decades, John Hobday brings extensive experience in high-level business negotiation within the football industry. He has been instrumental in delivering multi-million-pound deals, working closely with top clubs, agents, and players across the global football landscape.
John’s sharp commercial acumen and deep understanding of the game have made him a trusted figure in complex deal-making environments. His strategic insight and commitment to long-term value have helped shape successful careers both on and off the pitch, always prioritising integrity, transparency, and his clients’ best interests at every stage.
Jake Livermore
Founder & FIFA Licensed Agent
A former Premier League and England international, Jake Livermore brings a wealth of first-hand experience from the highest levels of the game. With a career spanning top clubs and international competitions, Jake understands the demands and pressures of elite football from the inside out.
Now focused on the next generation, Jake is passionate about player development — both on and off the pitch. He brings a unique perspective to mentoring young talent, drawing on his own journey to help players navigate the professional environment with confidence, discipline, and resilience. His commitment to personal growth and long-term success makes him a trusted guide for those looking to reach their full potential.
Get in touch.
Fill out the form below or email us: mpsm@mpsmmanagement.co.uk
Maximum Potential Sports Management Agency 2025 ©